The Brand Shift
From One of Many
to One of a Kind
Live Webinar
SEPTEMBER 18, 2025
at 2:00PM EDT
Still blending in
with the crowd?
If your childcare center feels like it's offering the same programs as everyone else and families can’t tell the difference, you’re not alone.
In this bold, eye-opening session, marketing expert Michael Tasner will show you how to go from invisible to irresistible using brand identity strategies that actually work for childcare centers.
Forget logos and taglines. This is about shifting perception, storytelling with impact, and positioning your center as the only choice in your community.
What You’ll Learn:
What You’ll Learn:
The 3 silent brand killers keeping your center from standing out
How to build a brand story that captures hearts—and boosts enrollments
The “Parent-First” Identity Formula to become a magnet for ideal families
How to stand out without spending big on advertising or gimmicks
The Fortune Map Framework: Brand breakthroughs from pain to possibility
Leave with tools, scripts, and a reimagined identity that magnetizes the right families and fills your fall roster with ease.
BONUS: Brand Identity
Power Pack
Available only to live attendiees!
Walk away with a plug-and-play toolkit you can use right away:
Brand Messaging Blueprint
Parent-Focused Website Copy Framework
Differentiation Checklist for Tours & Events
Vision-Mission-Values Template for Staff Alignment
Everything you need to start shifting your brand – instantly.
Why Most Brands Don’t Work
Logos aren’t enough. Parents enroll where they feel seen, heard, and emotionally connected. That comes from story and identity, not just programs.
The Power of Perception
You don’t need to change what you offer—just how it’s perceived. Perception is what separates premium brands from price shoppers.
The Parent-First
Brand
Discover how to flip your messaging from center-focused to parent-focused—and why this small shift creates massive results.
One of a Kind
> One of Many
When you position your center as the solution (not just a solution), price sensitivity disappears—and loyalty begins
The New Enrollment Equation
Simple. Emotional. Repeatable.
Whether you’re in a suburban town or surrounded by franchise competitors, this training will show you how to lead with brand—and win with trust.
LIMITED SPOTS
RESERVE NOW TO GET THE TOOLKIT!
Generic doesn’t sell. Differentiation does.
This webinar will give you everything you need to create a category-of-one brand that parents can’t ignore.
Reserve your spot now—and start your shift from One of Many to One of a Kind.
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