


Still focused only on new enrollments?
If you’re constantly hustling to fill spots but families leave after a year (or less), you’re not alone.
Retention is the real profit center of your business. When families stay longer, your revenue stabilizes, your staff feels less stress, and your marketing costs shrink dramatically.
What You’ll Learn:
The 4 silent “leaks” causing families to leave early
How to build emotional loyalty that survives tuition increases and life changes
The 4R Retention Framework: Relationships, Recognition, Reassurance, Re-enrollment
How to weave loyalty touchpoints into daily operations without overwhelming your staff
A step-by-step re-enrollment strategy that doubles retention rates
Available only to live attendees!
Parent Loyalty Survey Template
Emotional Touchpoint Calendar
Re-Enrollment Letter & Email Scripts
Staff Retention Training Guide

It’s not always price. Most families leave because of weak communication, lack of recognition, or because another center simply feels “closer” to their hearts.

The Power of
Retention is cheaper than acquisition. Every year a family stays, your marketing costs go down and your profits go up

The Parent Loyalty Path
Families don’t just want childcare—they want connection. Build consistent touchpoints that reassure and recognize them.

Retention Over Enrollment
Enrollment is the start. Retention is where stability, growth, and long-term success live.

CLAIM YOUR RETENTION TOOLKIT
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